Manage developments and units
Keep floor areas, prices and availability current. Track holds, reservations and sales for each unit.
For property developers and project sales teams
The CRM for development sales.
Manage new-build projects and units, capture buyer enquiries and keep track of viewings, reservations and sales.
Personal setup · Secure access for your team
Fictional developmentReserved
Lindenblick development
Unit A.12 · 3 rooms
- Enquiry source
- Property microsite
- Qualification
- Budget and timescale recorded
- Viewing
- Completed
- Next step
- Review the reservation deadline
From unit inventory to the sales report
Lindenblick development
A fictional new-build development with 24 apartments. Follow unit A.12 to see how inventory, buyer enquiries and sales status are connected.
Unit inventory at a glance
- Total
- 24
- Available
- 14
- Reserved
- 6
- Sold
- 4
Set up the inventory
The sales team records the development and its units, including floor areas, prices and availability. A.12 is available at launch.
Link the enquiry
A buyer enquires about A.12 through the published property microsite. The CRM links the enquiry to the property and unit.
Qualify the buyer
The team records budget, financing and timescale. The person responsible schedules the next step.
Arrange a viewing
The team arranges a viewing for A.12 and keeps track of the booking in the CRM.
Reserve the unit
After the viewing, the sales team confirms the reservation. A.12 appears as reserved in the inventory.
Review sales progress
The project lead can review inventory, confirmed sales, enquiry sources and offer status in the monthly report.
Tools for development sales
What your team can do in the CRM.
Capture and route enquiries
Capture enquiries from property microsites, forms and published funnels and connect them to your sales process.
Work with buyers
Qualify contacts, assign tasks, record conversations and coordinate viewings.
Review development sales
Bring together unit inventory, enquiry sources, offer status and confirmed unit sales in your project sales report.
Property microsites and visitor analytics
See how visitors use your property microsite.
Publish property microsites in German, English and Spanish with selected photos, floor plans, documents and videos. Show current unit availability and approved prices. Share revocable links for a channel or an intended recipient. Enquiries submitted through the microsite arrive in the CRM.
What you can measure
- Qualified visits by link and browsers that gave consent
- Active visible time, sections reached and deepest scroll point per section
- Interactions with photos, floor plans, documents, videos and units
- Visit timelines with recorded interactions
How the analytics work
- Usage is recorded after consent. Visitors can enquire with or without analytics.
- Internal previews and recognised scanners are filtered out.
- A personal link is associated with its intended recipient and can be forwarded.
For your sales team
Built for developers. Ready for estate agency teams.
For developers and project sales teams
Manage new-build developments with unit inventory, buyer enquiries, reservations and reports for each project.
Explore CRM for developersFor estate agency teams
Organise seller and buyer enquiries, mandates, search profiles and suggested property matches.
Explore CRM for agentsFrequently asked questions
Demo, setup and access.
What happens in the demo?+
We walk you through an example development and discuss how units, enquiries and reservations could work together in your sales process.
How much does Novalure CRM cost?+
You receive a proposal for the agreed scope. It covers setup, ongoing use and any additional services you choose.
How does my team get access?+
After personal setup, we invite your team into a protected workspace. Roles and permissions determine what users can access.
Can I connect my existing systems?+
Calendar and email features depend on the provider, connection and permissions. We discuss what your existing setup supports during the demo.
Can buyers enquire without analytics?+
Yes. The enquiry form on a published property microsite works independently of analytics consent.
See your development sales in the CRM.
We show you how a unit progresses from buyer enquiry to reservation and into the project sales report.
Request a demo