Product features

Inventory, marketing and sales work together.

Publish a property brochure, handle the enquiry it generates and follow sales progress in the same CRM.

Feature overview

What you can do in Novalure

  1. Developments and units

    Manage sales inventory

    Organise properties and units by development. Manage availability, prices, holds, reservations and confirmed sales.

  2. Web brochures and analytics

    Capture enquiries and review interactions

    Publish brochures with approved media, units and enquiry forms. Use PDF brochures, company templates and revocable personal links. With consent, see qualified visits per link, active time while each section is visible, and clicks on floor plans, documents, units and contact buttons. Review individual recorded visits in the activity history. Buyers can enquire without analytics.

  3. Lead records and pipeline

    Qualify and follow up on enquiries

    Link enquiries to developments and, when relevant, units. Record qualification, conversation notes, ownership, tasks and the current pipeline stage.

  4. Appointments and collaboration

    Organise viewings and team access

    Review viewing requests and confirm appointments in the CRM. Control project access through roles and share selected units with external sales partners.

  5. Marketing and automation

    Prepare audiences, mailings and workflows

    Work with forms, campaign sources, audiences, email templates and automated workflows. Reports link recorded sources to attributed enquiries and documented outcomes. Sending requires a configured provider and approvals.

  6. Reporting

    Review sales progress by development

    Compare available, held, reserved and sold units. Review confirmed sales, lead sources and monthly targets. Export a CSV or use the print view.

  7. Connections and exports

    Connect authorised accounts

    Google and Microsoft calendars and personal Gmail and Outlook inboxes can be connected after setup and authorisation. OpenImmo file packages are available to export for property portals.

  8. AI assistant

    Draft text and summarise records

    The assistant uses authorised CRM data to create daily briefings, summaries, property descriptions and editable email drafts. Your team reviews and uses the results.

See how the features work together.

In the demo, we’ll follow a buyer enquiry from the property brochure to its next sales action.